Business for Life

A network of innovators and providers modeling services, products, physical environment and workforce training to new desires and demands

Action Team Chair: Beth Ludden, Genworth Financial

Description
Incubating innovation in our business community, means understanding our local markets and consumers. This group brings together a network of businesses, aging professionals, and local providers focused on future services and products that appeal to a growing market of consumers. This group recognizes and guides businesses that invest in older patrons and employees. The group provides a platform to foster sound business practices --inclusive of all ages, and enhance profitability by considering key factors of physical environment, access to services, customer appeal, workforce, marketing and engagement.
Progress
A 20+ member group represents diverse organizations. The group developed a checklist of best practices based on national models to enhance profits and customer loyalty. The group is creating a value proposition and pilot to educate business leaders and retail merchant associations about mindfulness and benefits of services/ products for a lifetime.