Business for Life

A network of innovators and providers modeling services, products, physical environment and workforce training to new desires and demands

Calling all businesses! Come talk to the Business for Life action team about customers, employees, and more. Our knowledgeable Business for Life action team has been researching, learning, and mentoring businesses large and small for eight years. Contact Beth Ludden at beth.ludden@genworth.com to learn more.

Action Team Chair: Beth Ludden, Genworth Financial

Description
Incubating innovation in our business community, means understanding our local markets and consumers. This group brings together a network of businesses, professionals, and local providers focused on future services and products that appeal to a growing market of consumers. This group recognizes and guides businesses that invest in older patrons and employees. The group provides a platform to foster sound business practices, inclusive of all ages, and enhance profitability by considering key factors of physical environment, access to services, customer appeal, workforce, marketing and engagement.
Progress
A 20+ member group represents diverse organizations. The group developed a checklist of best practices based on national models to enhance profits and customer loyalty. The group is creating a value proposition and pilot to educate business leaders and retail merchant associations about mindfulness and benefits of services/ products for a lifetime.